Marketing students are often assigned to write case studies on Audi. Audi might be an interesting topic for discussion, but it is not an easy topic to write a case study. That is why students seek for Audi case study help. SWOT analysis is a great method to showcase the features of a brand in the best way. Now does that make you wonder “how to write SWOT analysis?” Well, do not worry as it is the easiest analysis for writing a case study. The following guideline will help you have a complete idea of how to implement a SWOT analysis on Audi.
Guideline of SWOT analysis on Audi
Audi, which is owned by a group of Volkswagen, is considered to be the most luxurious automobiles in the world. SWOT analyses will breakdown different aspects of the brand.
At first, you need to understand that every organization has internal strategic factors and external strategic factors. The internal strategic factors include strengths and weaknesses, whereas the external factor includes opportunities and threats.
1. Strengths
This section determines the positive attributes of the Audi Company. Write about the features of Audi that separates it from the rest. Mention the brand’s capabilities that make it a great competition for other brands. When mentioning the strengths of Audi you may:
· Mention the effects of the implementation of Audi CRM in your case study. Describe how Audi took a strategic turn as it became pretty clear to them that just product excellence was not enough. So they looked for a strategy to increase customer loyalty.
· You may also get asked to write the Audi advertising case study. It is a pleasure making an advertising case study on Audi because Audi always brings up their A-game. The company makes sure there is enough creativity implemented in its ad campaigns to get the maximum attention from its customers.
2. Weaknesses
Weakness includes the negative aspect of a company which they need to improve.
Here are some weaknesses of Audi
· Audi failed to follow some strategies in which BMW took advantage.
· Audi fails to promote its brands as frequency as required. It has been analyzed that both BMW and Mercedes are involved in promotions more than Audi.
3. Opportunities
Opportunities are analysed by taking some factors into considerations which may turn to be a success for the company.
· Audi is quite innovative for a mature market. This gives a spotlight to Audi, making it stand out from the rest.
· Marketing excellence under the Audi case study holds the strongest points that are worth to mention. The company truly has great opportunities in terms of its marketing excellence.
4. Threats
Threats also come under external factors on which you have no control. But strategic plans can help to deal with them in the future.
· Audi faces great competition from other luxury car manufacturers.
· Audi also faces a challenge from international markets. It needs to spread out of its home territory in order to survive.
Summarizing everything, Audi might have a strong presence in the market, but it faces the challenge of competition from BMW and Mercedes.
Comments
Post a Comment